Congratulations! It’s A Bar!

Published by eGal | Filed under Day To Day, Food

It’s been quite some time since an innovative ad came along. I mean there are many great ads but something with a humour, something that lays it flat, something that intrigues. Alright, I admit, I have a weird sense of humour which I am still trying to figure out myself…more on that later.

The last time I saw something similar was for Old Chang Kee’s “Expecting Twins” campaign in a bid to promote their 2 new flavour curry puffs - sardines and pepper chicken. Recently on tv, something that really attracted me was this ad from Soy Joy’s “So Joyful Together” ad….

The illustrated ad features a soy bean and a strawberry, in the labour ward and the Mr Soy was all panicking while Mrs Strawberry-Soy was in labour. After much hardwork, the doctor came out and said: “Congratulations! It’s a Bar!” This is funny! It caught me out of expectation and immediately turned my head to notice the commercial. Bring together soy bean and strawberry and it will “give birth” to a soy bar with strawberry. Excellent! Below is the commerical if you have missed it on TV.